There have been major disruptions in recent years that promise to change the very nature of work. From the ongoing shifts caused by the COVID19 pandemic, the impacts caused by automation, and other possible disruptions to the status quo, many wonder what the future holds in terms of employment. For example, a report by the McKinsey Global Institute that estimated automation will eliminate 73 million jobs by 2030.

Being a co-founder can be absolutely fantastic. By having a partner, you avoid many of the pitfalls that founders often face. You have a sounding board for ideas, a source of support who understands everything you’re going through, and a capable set of hands to help you take on the incredible amount of work it takes to start a successful business. And of course, for your co-founder, you provide all of these things as well.

How does a successful, strong, and powerful woman navigate work, employee relationships, love, and life in a world that still feels uncomfortable with strong women? In this interview series, called “Power Women,” we are talking to accomplished women leaders who share their stories and experiences navigating work, love, and life as a powerful woman.

If you don’t know the name Bill Rasmussen, don’t feel bad. He’s not a household name, even though the revolutionary company that he founded is an iconic global brand. So why doesn’t everyone know who he is? The answer is simple: in 1980, two years after he founded ESPN, he was pushed out of the company that he had created. And over the last 40 years, Rasmussen, who is now nearly 90 years old, has watched from the sidelines as his brainchild has gone from fledgling upstart to worldwide behemoth.

"Hire only people who are aligned to your purpose and values. Startups often lack the confidence to do this, or haven’t always figured out who they are at the time they’re bringing in people. This is especially true when the team first reaches the area of five to nine people, which I call the ‘startup failure black hole.’ Any hiring mistake you make at this time is critical, as the wrong choice can set your business back months, if not years."

Find the philosophy that you’re going to base your business and decisions on. Start with examining yourself, your personal philosophy, principles, and values, and how you want them to show up in your business. There are thousands of decisions to be made every day in the business and if you can’t keep them in context of a guiding philosophy you’re going to become exhausted and set adrift. Your values are your north star, your navigation guide for your decision-making.

maginal Ventures, a business advisory firm based in Halifax, has announced TD has joined as the lead sponsor of an initiative aimed to support women-led companies through Imaginal Ventures’ online platform.