“Hire only people who are aligned to your purpose and values”

"Hire only people who are aligned to your purpose and values. Startups often lack the confidence to do this, or haven’t always figured out who they are at the time they’re bringing in people. This is especially true when the team first reaches the area of five to nine people, which I call the ‘startup failure black hole.’ Any hiring mistake you make at this time is critical, as the wrong choice can set your business back months, if not years."

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

I’m what you might call a “serial entrepreneur.” I have a passion for starting and growing businesses, and for helping others do the same — especially in a socially forward kind of way. I want to help entrepreneurs stay connected to their purpose while they scale their business as a force for good.

What was the “Aha Moment” that led to the idea for your current company? Can you share that story with us?

I was attending a training session in London, England, and I remember it just hit me like a ton of bricks… this realization that there was a gap in the market that I had the perfect experience and background to address. People wanted their businesses to be about more than just making a buck (or a quid). I saw this widespread desire for business to be done in a new way, to be purpose-driven, but there just weren’t the systems and structures to make it happen.

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